In a few hours, Kentucky Sports Radio founder Matt Jones will try his hand at new job as emcee of the political speeches at the Fancy Farm picnic. The choice of Jones to host the event was puzzling to some. But Mark Wilson, who organizes the speeches at Fancy Farm, says he tapped Jones because he believes the radio host will appeal to a younger audience who enjoy his daily sports talk show.
I caught up with Jones in Pikeville, one stop of Kentucky Sports Radio’s multi-city summer broadcast tour. He talked about his inspiration to put aside his legal career to pursue a media venture that has earned him thousands of fans. Jones says his idea to enter the blogosphere was sparked former Vermont Gov. Howard Dean, who pioneered online voter engagement strategies during his unsuccessful presidential bid in 2004.
KET’s exclusive live coverage hosted by Bill Goodman and me starts at 2:30. And be sure to follow me on Twitter @ReneeKET for updates.